nib commits 50% of sponsorship support to women’s sport

nib Group (nib) has announced its brand partnerships portfolio are now equally represented by men’s and women’s sporting teams across three top tier codes, NRLW, AFLW and Super Rugby Aupiki (NZ).
nib has recently signed on as the Principal Sponsor of the Newcastle Knights NRLW team and the Blues (NZ) Women’s team in preparation for their inaugural season launch in 2022.
In addition, the health insurer will continue as the Joint-Major Partner of the Richmond AFLW team for another season, while moving to the coveted front of jumper position. This also sees nib as major partner and front of jumper sponsor of the equivalent men’s teams for all three codes.
nib Chief Executive Australian Residents Health Insurance, Ed Close said the partnerships signify nib’s commitment to paving the way for greater representation of women and diversity in sport.
“While research shows that more than half of Australian women over the age of 15 participate in sport or physical activity*, there is still a large discrepancy in the total amount of sponsorship funding and broadcast coverage received. For example, last year women’s sport accounted for around 10% of the total live sport broadcast coverage in Australia**,” Mr Close said.