nib launches unique GreenPass health membership

In an industry first, nib health funds (nib) has launched a new health membership to help all Australians live healthier lives. Known as a GreenPass, the membership provides access to a range of exclusive health and wellness benefits without the need to take out a traditional health insurance product.

nib Chief Executive – Australian Residents Health Insurance, Ed Close said the GreenPass is a game-changer for the industry, designed to help more Aussies access the right tools, services and information they need to support their better health.

“By making membership as much about supporting good health as the treatment of sickness and injury we have an opportunity to play a bigger role in how we help more Australians to keep healthy and out of hospital,” Mr Close said. 

“With this in mind, we created nib GreenPass, which is intentionally created to empower people of all ages to better understand their health profile and offer health and wellness perks and services they can use every day to keep on top of their health,” he said.

Research[1], opens in a new tab conducted by nib showed that young people, aged between 18-44, didn’t have private health insurance top of mind but showed an interest in personalised health benefits.

“Participants told us they could see themselves purchasing health insurance in the future, such as, when they’re ready to start a family or their income changes, but they don’t see the value right now as young and healthy adults,” Mr Close said.

“At the same time, they showed a keen interest in low-cost health and wellness alternatives. This created an opportunity to develop a non-health insurance related offering, that can be accessed by anyone who has a desire to keep healthy, at little to no cost,” he added.

By signing up to nib’s GreenPass, Australians will have access to personalised health plans, discounts on health and wellness services, rewards for reaching health goals, an online skin check, fitness tracking and exclusive pricing with nib’s network of providers.

“Last year alone, nib members who chose to visit a provider within our First Choice Network
paid on average up to 24% less for common dental and physiotherapy compared to our members who visited a provider outside of our network for the same treatment,” Mr Close said.[2], opens in a new tab  

“This benefit alone is a fantastic incentive to join up to our GreenPass, alongside our other
health and wellness tools and discounts usually reserved for our members,” he
added.

The Basic GreenPass is free to all Australians, while an Advanced GreenPass costs $4.99 per month.[3], opens in a new tab They are available now at nib.com.au/greenpass, opens in a new tab.

[1], opens in a new tab Research completed in December 2021, based on interviews with 16 participants around Australia who do not hold private health insurance. An additional survey sample of 300
participants was also conducted at the same time

[2], opens in a new tab Data based on claiming activity of Australians Residents Health Insurance Members only. Excludes GU Health members.

[3], opens in a new tab Subscribe to nib’s Advanced GreenPass before 30 June 2022 and pay $4.99 in total for the first 12 months.